Wow is this what it’s coming to for print?

 

I was taken aback by this plea for survival from the Guardian. I received it Sunday nite while reading an article on fashion trends. And because I do find their coverage of fashion and food trends extremely good, I was absolutely compelled to give. They make it very easy, thru paypal. But WOW –  it sent a cold shiver thru me ……one one hand, we are doing away with tipping in restaurants because it makes waiters feel unprofessional but we are putting reporters in that same position. Hopefully, a new financial model will be created soon. Have to think about how much I would pay to google to have access to all media – based on what I do, probably quite a bit.

What do you guys think?

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